Fanatics & Bet365 Massively Losing Money, Prime Sports Off to Solid Start

Written by:
Frank Doyle
Published on:
Nov/01/2023

Fanatics is off to a rough start in the Buckeye State of Ohio and Bet365 isn't faring much better. Bet365 is an interesting animal in that Gambling911.com reported just last week that they witnessed the biggest increase in overall downloads at 31 percent.

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Blackmrphophet74, CPA writes: “Sept 23, Fanduel was the leader over $DKNG in both GGR 0.07% and NGR 43%. DK was the leader in free bets/promo spending, allocating .60 cents in free bets for every one dollar earned in GGR. Both Fanatics & Bet365 massively losing money.” 

He adds in regard to DraftKings: “It is embarrassing, $DKNG massive promotion/free bet spending and Fanduel is leading them in all an essential metrics. DK is only making .20 cents in Gross margins for every one dollar of GGR earned.” 

Alan Woinski @awoinski "Percentage of handle DKNG was not even in the top 3.  Fanatics, Bet365 and BetMGM did that.   DKNG sucks at marketing.  They haven't changed how they do it since the DFS days.   At least in Ohio, they moderated the amount. They just are not as good at Parlays as FD is."

Meanwhile, new kid on the block Prime Sports showed some respectable numbers all things considered.

"Take a good look, last time we hold up the bottom on monthly numbers," promised Prime Sports Chairperson Joe Brennan, Jr. "2 wk soft launch, only 2 payment types & no mktg - surprised we did this much. OCT already a different look, though still in soft launch & no marketing push yet."

Prime Sports was ahead of the Logan Paul co-owned BetR and long established Euro brand Betway, which delivers significant traffic to Gambling911 from the African market.  Prime also beat out Fanatics.

Prime Sports uses the same software provider as the oldest established sportsbook catering to the Americas, BetCRIS.

- Frank Doyle, Gambling911.com

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