Draftkings Sports Betting App Commercial Debuts With Charles Barkley
- Charles Barkley has bad case of single game fixatia while on plane
- Doctor offers Draftkings new sportsbook app as cure
- Another commercial shows Barkley in the doctor's office getting diagnosed
- Some 16 million plus could be exposed to commercials now airing
Charles Barkley appears in the new Draftkings commercial to promote their new sports betting app in New Jersey. Until now, New Jersey residents were only able to access internationally-licensed sports wagering sites.
The commercial will potentially be seen by some 16 million plus people throughout Eastern PA, all of New Jersey, New York City, portions of Southeast New York State and a portion of southwestern Connecticut that includes Stanford.
The first add shows the former NBA player and commentator on a plane approached by a doctor who diagnoses him with single game fixatia as Barkley is observed attempting to read his mobile device.
Watch below.
Single game fixatia is described as "being focused only on one game".
Draftkings new sportsbook app offers the cure, according to the doctor, who is fully dressed in hospital scrubs with stethoscope.
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The next ad shows Barkley in the doctor's office.
This time he is diagnosed with Acute Win deficiency, described as "you are winning, but you haven't won enough".
Watch below.
